In This issue:
:: New Constant Contact Partnership!
:: The 4 Secrets to an Effective E-Newsletter
:: Does Your Site Have What it Takes to Close the Nine Visit Sale?
:: Is it Time for a Site Inventory?
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New Constant Contact® Partnership!
- Jeune Ortiz
Email marketing is nothing new at future-ink, but our partnership with Constant Contact® is.
We're so excited about this partnership because it means that your email marketing efforts will be more effective than ever. To celebrate, we're having a special introductory offer. If you haven't done any email marketing, now is the time!
Here are just a few of the great benefits you'll reap on your next email:
Improved Deliverability |
Constant Contact® has all the necessary ISP relationships to ensure that your email skips the spam box and is delivered to the inbox of everyone on your list. |
Reporting |
Our clients now enjoy direct access to all email reports so you can see for yourself how effective each mailing is. |
Database Management |
Forget about having to track your unsubscribes and your new opt-ins. Constant Contact® will host your mailing database and automatically add newcomers, as well as ensuring that people who unsubscribe are removed. |
From now until August 31, we're offering a 15% discount on the creation of your newsletter template.
E-mail or call us at 619-303-8454 today to get started!
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The 4 Secrets to an Effective E-Newsletter
- Christianna Connell
"Around 65 percent of marketers say they plan to increase their use of email newsletters." Source: Intermarket Group
It's no secret that offering value to your customers in the form of useful information is one of the best ways to initiate, develop and solidify relationships. But how do you continue, issue after issue, to make your newsletter stand out in the crowd and keep your readers reading? [read more]
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Does Your Site Have What it Takes to Close the Nine Visit Sale?
- Jeune Ortiz
This week I was on the phone with a client we've been doing business with for three years. I don't hear much from this client except for needing to make small changes to his site – phone number additions, policy changes, and every now and then adding or changing a name on his shareholder page.
While we were chatting, I asked him if he had any more press articles he wanted to add while we were making these changes. He said what he always says, “No, not this time around.” But then he added, “I don't think anyone is even looking at those pages anyway. It's just good to have for new people coming to the site to see what we've done.”
I almost fell out of my chair in shock. I finally understood why he was always reluctant to make changes to his site. To him, his site is simply a brochure for newcomers seeking information. But he's missing the big picture. Are you? [read more]
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Is it Time for a Site Inventory?
For most business owners, getting a web site is just one of those things that you have to do – just like you have to get business cards. Once your site is launched you might be tempted to scratch it off the to-do list. In reality, having a web site is just the beginning. Your site can be your best sales tool, customer relationship builder and marketing lynchpin. However, if left to languish, your site can be worse than an unhappy customer at your front door. [read more]
True or False ?
You have only 1 second to make a good impression with your homepage.
False!
In fact, you only have 1/20 of a second to make a good impression. This research, conducted at Carleton University in Ottawa, further suggests that the visual appeal of a site directly affects how positively people judge the quality of your content.
People do judge a book by its cover!
Blogging isn't just for the 20-something crowd. In fact, blogging has taken on a new form: Business Blogging.
Sound silly?
HP, Microsoft, and Dell don't think so. These are just a few of the heavy corporate hitters out there that are taking advantage of this new technology.
The Pew Internet & American Life Project has some statistics available from its survey of 2,871 internet users from January 2005 through March 2005.
- 9% of internet users now say they have created blogs.
- 6% of the entire U.S. adult population have created blogs. (That's one out of every 20 people.)
- 25% of internet users say they read blogs.
- The number of adult readers of blogs is about 40% of the size of the talk radio audience.
- The blog-reading audience is about 20% of the size of the newspaper-reading population.
- 1 in 6 adults are Blog readers.
A blog is a classic "sticky" element that you can employ to keep people returning time after time to see what else you have to say.
Start blogging today, we can show you how! Email us for more information.
Resources:
Blogger
WordPress