December 2006
In This issue:
:: Fraud Alert: How Trustworthy is your Online Advertising?
:: The Top Five Ways to Improve Your Online Sales
:: Is Your Site Making the Most of Broadband?
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We've Moved!
Yep you heard right, we have moved our offices to the esteemed neighborhood of Banker’s Hill.
Our new address will be:
2716 Fifth Avenue
San Diego, CA 92103
Our phone number (619-303-8454) and fax (866-612-8902) will stay the same.
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How Trustworthy is your Online Advertising?
- Christianna Connell
One in Ten Clicks Could Be Fraudulent
According to the media research firm Outsell, up to 15% of advertising clicks maybe be fake. These clicks are most likely coming from competing businesses in an attempt to bust their competitor’s advertising budgets.
What's the reality of pay per click fraud?
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The Top Five Ways to Improve Your Online Sales
- Jeune Ortiz
Ask any salesperson out there and they will all tell you the same thing— it’s all about trust. People will not buy from you unless they trust you. It is as true for a brick and mortar store as it is for an online store. Establishing trust on your web site is critical to making a sale. The challenge is how to convince your visitor that your site is indeed trustworthy.
So, how can your site convey trust to its visitors?
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Is your site Making the Most of Broadband?
- Christianna Connell
The most popular question we are asked is, “What about dial-up?” Most of our new clients come to us with a legitimate concern that the sites we design for them will be fast loading for dial-up users. Throughout the evolution of the internet, site owners have been plagued by slow dial-up speeds that required them to sacrifice quality of visual content.
The tide is turning.
650,000
The number of AOL users whose search histories were published online (on purpose).
20 Years
The penalty for deliberately misusing meta tags under new US legislation.
15%
The percentage of fraudulent clicks on search related ads.
Did you know you can add a Google map to your web page?
Have you been wishing you could have those detailed Google maps showing your office location, party, restaurant, or favorite park? Your wishes are answered. Google has generously made these maps available for anyone to use on their site. All you need is a Google account and a good web programmer and your map will be up and running in no time. Using Google maps on your Contact page is a great way to put this technology to work for you. Plus, it’s a fantastic way of adding interactivity to your site!
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2716 Fifth Avenue • San Diego, CA 92103 • 619-303-8454