August 2006
In This issue:
:: Create Loyalty. Keep Your Customers
:: Social Linking: Discover and Share the Web
:: Does Your Site Have What it Takes to Close the Nine Visit Sale?
:: Analyze This
_______________________________________________________________
Create Loyalty. Keep Your Customers.
- Christianna Connell
A 5% increase in retention yields profit increases of 25 to 100 percent. Repeat customers spend,
on average,
67 percent more than new customers.
Source: Bain and Company
Experts agree and evidence abounds that profitability is all about creating loyal customers and driving
repeat business. And since it is roughly six to twelve times less expensive to sell to an existing customer
than it is to acquire a new one, the value of customer loyalty and repeat business is just too compelling to
ignore.
[read more]
From now until August 31, we're offering a 15% discount on the creation of your newsletter template.
E-mail or call us at 619-303-8454 today to get started!
________________________________________________________________
Social Linking: Discover and Share the Web
- Jeune Ortiz
Social linking sites seem to be springing up all over the web. But, what is social linking and what use is it to you?
To put it simply, Social Linking sites are a community of bookmarked pages. Of what use are these sites? Have you ever been knee deep into research on a topic only to find that the last site—the BEST site you had is bookmarked on a different computer than the one you are working at? Enter del.icio.us and Backflip.com, to name two. These sites let you bookmark to their database. Now you’ve got instant online access no matter which computer you’re using! They also have the added ability to allow you to easily share your bookmarks with the rest of the online community, or just with a handful of people you choose.
[read more]
_______________________________________________________________
The Domain Game
- Jeune Ortiz
You probably already know about the "domain squatters" - people who buy up potentially valuable .com names to sell later. Well now there are even more dangerous villains lurking in the mix. Recently, we had a new client come to us to re-design his site. He noticed that we also host web sites, and for a lot less than what he was paying (less by $75.00 per month!) He decided right then and there to transfer his site to us. Easier said than done. It turned out that he didn’t have “rights” to his domain name. How could that be?
[read more]
________________________________________________________________
Analyze This
- Christianna Connell
Do you know what your website is doing right now? While you're going about your daily business, your website is busily serving up pages to your visitors. But what pages? And who are these visitors? And, more importantly, do they like what they see?
Most hosts offer basic site analytics which will show you your average number of visitors, where they came from, and what pages they visited. Analytics are immensely important to any site owner. Not only can you tell the basic visitor information, but by using a marketing eye you can actually begin compiling important marketing information about your visitors. In time, you will start noticing patterns, like the time of day you get the most visitors, what pages are most popular, or how long people are staying. These trends will help you transform your website into a marketing powerhouse.
[read more]
Look to the Future!
Samsung just released it’s newest laptop. However, this is no ordinary laptop. The Q30-SSD features 32GB Flash memory instead of a traditional hard-drive. This change reports a 300% increase for data reads! Not to mention that with no moving parts, it’s virtually shock-proof and even lighter. The bad news? For now, it’s only available in South Korea.
Skype me! If you have heard it yet, chances are you will soon. Skype, which rhymes with hype, is an amazing piece of technology, despite the odd name! Skype is a small piece of software that allows you to make phone calls from your computer. The software is free to download, and when you are calling another computer, calls are free. Continental, and transcontinental pc to pc calls will cost you the same amount. Nada. Zilch. Zip.
Calls from computer to phone can cost you, but rates are still usually cheaper than traditional phone companies will charge you.
We were skeptical ourselves. We looked for the catch, but there’s no catch! The calls are as clear or clearer than on a cell phone. All you need to get started is a set of speakers and a microphone. Once you’ve installed the software you are given 15 free minutes to call all your friends and astound them by letting them know you are calling them for free from your computer! Trust me they will be impressed.
During your phone call, be sure to let them know Skype’s website so they can download the software too. You’ll be chatting to the world in less than 10 minutes flat.
Did I mention it’s free?