If you have a Twitter account, you know how fun(and how useful for social media promotion) Twitter is. Of course, since micro-blogging allows you to update people about both your corporate and personal activities at all times, you may have occasionally wondered if anyone really cares about the brand of the new shoes that you just bought, or which brand names you prefer over others in general.
Aside from your devoted legions of Twitter followers, you may be surprised to learn that advertisers are paying attention to the products that you tweet about. According to a recent article in the New York Times online, if you turn one of your tweets into a positive review about a particular product, advertisers may even use what you say in an online ad.
There are several applications that are designed to help advertisers do this, including an application for Firefox, called PowerTwitter, and an iPhone application called TwitterFon. These applications work with Twitter Sparq, which automates ads on web pages based on the content they provide, in the same way that Google’s Adwords does.
Of course, since you have already made the information in your tweets public, under Twitter’s terms of use, advertisers, and anyone else for that matter, can use your tweets without restriction. This makes this trend of Twitter-based advertising good for advertisers and owners of corporate blogs, but maybe not so good for people who like to get personal and confessional with their tweets.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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