Facebook has a ton of great features to support businesses, including the abilities to have your own “vanity” URL, upload images, connect with your blog, gather information from polls and more. For many business owners looking to get their business online, Facebook looks like a perfect solution–except for the fact that this would be a terrible move.  Here’s why:

Limited Functionality
Besides the wonderful functionality described above, Facebook is still limited compared to a stand-alone website. Your ability to test messages, create multiple forms produce content-rich information pages is severely limited on Facebook’s platform.

No Unique Branding
There’s no mistake when a user is on your Facebook page they are using Facebook. Your company needs it’s own website in order to build branding and create and nurture your image.

You Don’t Own Facebook
All of your content, connections, images etc. are at the mercy of Facebook’s terms of use. Which means at any time, things can change on you and you’ll have no control over what happens. Probably the most scary thing is to think what would happen to all the connections and user information you’ve collected if Facebook were to go away. As much as that seems like an impossible thing, the internet has no mercy…remember Netscape?

Facebook is great at what it does – supporting your business within a social media network – but it is a lousy replacement for a website. Our best recommendation is to use both Facebook and your website together. This creates the strongest brand while still giving you opportunities to interact with your social network.

If you’d like to know how you can leverage your social presence with your website, contact us. We can set you up with marketing strategies to help you reach your online goals.