As we all prepare for our long holiday I’m wondering who has a website that will also be closed? If I ask for a show of hands no one will raise them. They will all think that their website is up and therefore is working. “Up” and “working” are two very different things. Most websites only “work” when there is someone on the other side to manage orders and answer emails.
If you really want to take a break for a long weekend or enjoy a relaxing vacation, make sure you have a few things in place so your online business keeps working hard while you get some much needed rest.
1. Email Autoresponders
Put these in place to handle your personal emails and let people know when you’ll get back to them. Also, add them to forms so that if someone wants more information you can direct them to the right pages on your site or help forum.
2. Drop Shipping
If you’re still storing boxes of inventory in your garage, it’s time to stop. When you sign up with a drop shipper they manage the orders and the shipping so you don’t have to.
3. Blog Copywriting
Hire a copywriter to write a few extra blog posts that you can schedule for posting each day you’re gone.
It’s a short list, but it can ensure that your business keeps chugging along! If you need help implementing any automation for your website contact us. We’re glad to help. Enjoy the holiday!
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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