The University of San Diego’s new Online Marketing Strategies Certificate Program is a unique program designed to help educate business owners and marketing professionals about the many facets of online marketing.
Both Christianna Connell, President of future-ink, and Jeune Ortiz, VP of Marketing and Creative Director, have been selected to teach three of the eight modules in this dynamic program.
Christianna Connell, will be teaching module 1: Online Marketing Fundamentals and module 2: Targeting Your Online Audience.
“Online marketing knowledge is becoming increasingly important to the success of businesses, not just for online companies, but brick and mortar businesses too. We’re very proud to have been selected as instructors for the OMS program, as it gives us a chance to have a very positive impact in our business community,” said Christianna. “Both of my modules are designed to give a strong foundation of knowledge in Search Engine Optimization and marketing fundamentals that will continue to be built on in the following modules.”
Jeune Ortiz, will be teaching module 4: Optimizing Content for Conversions.
“Developing and using content is one of the biggest hurdles that website owners struggle with. My course will not only cover how to develop a yearly calendar for ongoing content creation, but we’ll discuss all the ways that content can be repurposed to save time and provide building blocks for easy content creation for blogs, newsletters, videos and other marketing channels,” said Jeune. “The OMS program is designed to give real-world knowledge that an be used the same day to start improving your online presence.”
Students will have hands on instruction in eight modules which include subjects like: Search Engine Optimization, Audience Targeting, Social Media, Content Marketing, and Conversion Optimization. Each module is laser-focused to provide in-depth coverage and ensure each student can start using their knowledge immediately. Visit the University of San Diego’s website for more information about the Online Marketing Strategies Certificate Program.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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