You may find that headline shocking but there is no more revolution.
It’s over.
Kaput.
Fin.
If you blinked you probably missed it, because social media has taken over the web at a phenomenal rate.
Social media in all of its forms is now commonplace and it is here to stay. If you’re not doing some form of social media you are officially missing out.
Social Media By The Numbers
- Facebook has grown from 100 million to 200 million users in less than 8 months. If it were a country, it would be bigger than Brazil’s current population of 6.8 million.
- YouTube is the 2nd largest search engine in the world. Every minute, 24 hours of video is uploaded to it.
- LinkedIn is the largest network of business professionals in the world, with over 70 million users in 200 countries. 12 million of them visit daily, and a new one joins every second.
- Millennials now outnumber Baby Boomers. 96% of them have joined a social network.
Why Invest Time And Resources For Social Media?
93% of all business buyers believe all companies
should be on social media platforms.
To understand why buyers think you should be on social media, you need to understand the new world of marketing. No longer is it a “push” model like direct mail and cold calls. A Push-model of marketing simply forces a marketing message onto their prospective customers. Social media is a Pull-model which develops a relationship with prospects via social networks and through recommendations.
78% of consumers trust peer recommendations
about products. Only 14% trust ads.
Today’s consumer is taking a stand against being marketed at. Instead, they want to choose which messages they want to hear. That’s where social media comes in. Through social channels you can communicate a message that educates, creates relationships, and displays transparency.
It’s too late for you to join the revolution, but you have can still join the masses. Every day social media platforms are being improved and developed. Businesses just like yours are enjoying massive exposure to markets that previously were only accessible through expensive media like radio and television — and they’re doing it for FREE.
Need Help Getting Started?
Give us a call or contact us and we’ll help set you up on the social sites that make sense for your company. We’ll also train you and introduce you to some great time-saving software to help you manage your new social media world.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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1 Comment
KimWells | July 22, 2010
My college age daughter was just lecturing me about this. I guess It’s time I make the leap into Social Media…