Surefire Blogger’s Block Breakthroughs

March 3, 2010 by Jeune Ortiz

So, you have a blog and you need to write a post but nothing is coming to mind! We’ve all been there. When I told you all at the start of this year that I would write a new post every day, it was the hardest commitment I had to make. Fear of the dreaded blogger’s block almost kept me from pushing the “publish” button. Over the months though, I’ve developed a few tricks to help conquer the blank page, and now I’m passing them to you.

Reduce the pressure
Remember, not every post has to be worthy of a literary award. Even one or two paragraphs of good solid information is better than skipping a day and letting your readers down.

Make a List
No doubt you’ve seen these all over the internet including in my own posts:

“5 Ways to _________” or “10 Top Tricks for ___________”. When you make a list of topics, filling in the information becomes a lot easier. And, as a bonus, the headline is an attention grabber.

Capture Ideas
When was the last time you picked up the phone to chat with one of your clients and touch base? Not only are these calls a great way to touch base and add valuable customer service, but it’s an opportunity for you to find out what questions they have about your product or service. Another great resource is to read your competitor’s blogs. Find out what kind of posts they are writing and write your own with your unique take on the subject. Remember not to copy unless you’re willing to cite your source.

Focus on a Niche
Focus your post on one of the demographics, businesses or customer types that make up your customer base. For instance, we develop websites for all industries, but we just wrote a couple posts specific to certain industries: “Web Design for a Construction Company ” and “Effective Web Design for Restaurants.” By narrowing your focus you can dive deeper into a topic and find gems of specialized information you haven’t written about before. Niche posts are especially great search engine food too!

Develop Series
If you have topics in mind but they are two lengthy for a blog post, consider writing installments each day until your topic is concluded. These kind of posts are great because they give you many relevant posts, but they also hook readers and get them to keep coming back for the next installment.

Offer Insight
If you find relevant industry news that could affect your product or your customers reference the article, but give your own insights to what the article has to say. Perhaps your product or service solves a problem mentioned in the news article, or maybe it is better than others the article refers to. In any case, use the article to support your information.

Get Help
Still struggling?  With a business to run and life to live, maybe blogging is just not happening for you.  But your blog is one of your most powerful marketing tools, so consider getting some help.  We offer professional, experienced blog writing services for nearly every industry.  Contact us today and we’ll throw you a lifeline.