Comments on: Stop E-commerce Shopping Cart Abandonment

By: Tiffany

Tiffany — Wed, 01 Jun 2011 21:41:04 +0000

Thank you soooo so very much for your help! We have currently revamped our site and immediately began making sales! Check our the new beautyanstyle.com and tell me what you think of how it looks and if shopping has been made easier! Once again, thank you for your response!

By: Jeune Ortiz

Jeune Ortiz — Wed, 11 May 2011 02:24:31 +0000

Hi Tiffany!
Well it certainly sounds like you’re doing everything right. Without doing some conversion testing it’s hard to tell for sure what else could be stopping your visitors. I took a quick look at your site and these are just a few things that came to mind that might help you.

1. Consider that your cart might be broken at some stage of the purchase process. Test it thoroughly and use products from the abandoned carts to determine if the problem might be with specific products.

2. For Ecommerce websites gaining your visitor’s is critical. Some vital trust signals I felt were missing were:
A. The logo of your shipper (UPS/FedEx). It’s not clear during the purchase process if I’ll be able to track my order.
B. Also guarantee verbiage was absent. Or maybe I didn’t see it. In any case it should not be hidden. People want to know that if the product was damaged they can return it and you’ll take care of them.

I hope these ideas help. They will at least give you a place to start looking. If you need more help, please let me know. We do conversion consulting and can help resolve where your customers are getting stopped.

By: Tiffany

Tiffany — Tue, 10 May 2011 20:43:12 +0000

Absolutely love this information! We have over $5,000+ dollars (calculated) In customers shopping carts but not 1 sale! At beautyanstyle.com it would seem as though we’ve made things easy for customers to shop, and that the check out process is short and simple! We’ve taken the necessary steps to ensure that our site is a safe environment to purchase from, and the shipping price is reasonable (9.99 flat rate)…what else could it possibly be?!

By: Jeune Ortiz

Jeune Ortiz — Tue, 20 Jul 2010 17:41:00 +0000

Absolutely right Geno!
No one wants to be forced to create an account before they buy something. It can feel invasive and pushy. If your site tracking/analytics relies heavily on user registration be sure to communicate the benefits that registration will give your shopper. This will help them feel like they are getting something in return for the information they’re providing. But ALWAYS give them a choice.

By: Tweets that mention Stop Ecommerce Shopping Cart Abandonment -- Topsy.com

Tweets that mention Stop Ecommerce Shopping Cart Abandonment -- Topsy.com — Tue, 20 Jul 2010 08:23:57 +0000

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By: Geno Prussakov

Geno Prussakov — Tue, 20 Jul 2010 08:02:12 +0000

Great tips, Jeune. Love the one about the quick checkout. One-page checkout pages really convert much better than multiple-step ones.

Another thing I would add to the above is: Make Registration Optional. You don’t want to lose the people that won’t want to register. Offer a simple “Guest” or “Checkout without registering” checkout option too.