Wrong. Social networks are for everyone, and especially for businesses. Don’t believe me? A quick check revealed that Target Inc, Toyota, and Amazon.com all have Twitter accounts and more fortune 500 businesses are creating a presence on sites like Facebook and LinkedIn.
Like it or not, the marketing landscape has changed. Consumers, have taken their power back from marketing agencies and are demanding their privacy, and their right to choose which messages they will listen to.
Just look at some of the ways your messages get stopped:
- Radio Ads – Satellite radio is growing rapidly because listeners are willing to pay for ad-free radio.
- Television Ads – Tivo allows viewers to skip your expensive commercials.
- Direct Mail – As consumers become more eco-friendly, many options are appearing for them to opt-out of mailings – and they’re taking them.
- Email – The ICANNSpam act severely limits who you can mail to, and spam filters enforce this.
- Cold Calling – Do Not Call acts have a higher registration rate than voters.
It’s harder now than ever to get your message delivered to your prospects. Becoming part of the new social networking phenomenon is an easy way to start. Like face-to-face networking, you have to get out to where the people are. And once you do, you will be pleasantly surprised to find that it’s not just for kids anymore.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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1 Comment
Yelena Blessinger | May 4, 2010
Very usefull post , thx