Small and start-up businesses often have the preconceived notion that they just can’t afford a custom designed website. So they often hook up with a company that sells pre-designed website templates. After all, the fees are low. The designs look pretty good. All they have to do is replace the generic text on the template with their own company text. Voila…what could be easier?
A Tale of Caution from a Small Business Web Design Firm
We see it all the time. Small business owners get in touch with us because they’re frustrated with the limitations of their template websites. What first seemed like a perfect solution soon became a huge disappointment. Their websites don’t show up on search engine results. Site visitors aren’t buying. Plus the template’s limited capabilities make it virtually impossible to make significant changes as their business naturally evolves.
Major Pitfalls of Website Templates
- You’re not alone. Other companies have bought the same template and more companies will buy it in the future. Even if you pay extra for exclusive rights, you can’t stop companies that bought the template before you from continuing to use it.
- Expensive or impossible to customize. Some templates are so rigid, they will actually break if you try to force-fit custom graphics into them. The only other option is to pay someone to do the extra coding or learn to code it yourself.
- Templates Are Not Search-Engine Friendly. The template’s coding is so antiquated or badly written that search engines won’t be able to crawl and index your site.
Custom web design from small business web design specialists can end up being the best bargain for your online business.
A web firm that offers custom web design expertise understands that there is no other business in the world quite like your business. You are unique, and only a custom website has the ability to dramatize and celebrate your uniqueness, rank high on search engines and attract visitors that will buy from you.
Don’t Limit Your Success with a Website Template
If you are a small business who needs a powerful online presence, we invite you to contact the professionals at future-ink, a leading San Diego web design company specializing in small business web design services. Our proven “Fast Track Results” web development process ensures that you: 1) get found by search engines; 2) secure visitors’ contact information; 3) entice visitors to stay and learn more about your products and services, and 4) motivate visitors to become customers. Find out more about our custom web design packages and get a website that helps your company achieve it’s fullest potential.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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1 Comment
web design india | August 25, 2010
Thanks for u r information
its very useful