You may have heard the terms SEO and SEM used interchangeably, and many people mistakenly believe that they are one and the same. While these terms are very similar, they actually describe two similar, but different Internet marketing methods and approaches.
SEO (Search Engine Optimization) is: a natural way to market a website via the major search engines. Many different link building and traffic (number of site visitors) increasing techniques and strategies, including blog writing, strategically placed keywords, social media submissions, video submissions to video-based social media sites, and more, are used and involved.
SEM (Search Engine Marketing) is: a more concentrated, “marketing- based” approach than traditional SEO. Similar methods and tactics are used, and combined with PPC (pay per click) campaigns, sponsored listings, and other marketing strategies.
If you rely on your website to generate revenue and build your client base, then it only makes sense to hire a qualified SEO/SEM expert to help you achieve your goals. Many Internet marketing pros combine both SEO and SEM for best results. Some prefer to focus on one or the other, and may base this decision on the specific needs/purpose of your website.
Make sure that you choose a professional Internet marketing company, like future-ink, with knowledge of both of these approaches, and you will be on the right track to a more successful, high-trafficked website.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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