Reel SEO recently reported that YouTube and Google have started indexing the text in online video closed captions and subtitles, which means that this content can be found by both search engines and Internet users.
More closed captions and subtitles means that a wider variety of Internet videos will now be readily accessible to a wider variety of users. And the fact that video captions and subtitles are now being indexed by search engines means that the people responsible for creating this content now have the opportunity to make it SEO friendly.
Making marketing videos SEO friendly is often easier than making web pages SEO friendly. This is because it’s only natural that a marketing video would include industry-related keywords, which makes caption and subtitle creation much easier than trying to unnaturally force keywords into text in an attempt to rank for them.
There are many online tools, including Caption Tube, that allow you to create and add captions and subtitles to videos quickly and easily. Whichever tools or programs you use, when creating closed captions, make sure that you enable the closed captions options. Otherwise users searching specifically for closed-captioned videos won’t be able to find yours in their search results.
Read more about our SEO Video services, and how they can help your company get found by more customers and search engines.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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