No campaign can be successful without a clear strategy in place. There are many reasons to run a Twitter campaign for your site, but before you launch one, take the time to understand the goal of your promotion:
What Is The Goal Of Your Promotion?
- To Gain Followers?
- To Increase Website Traffic?
- To Build Brand Awareness?
- To Increase Online Sales?
Once you’ve identified the goals of your campaign, the next step is to decide which type of promotion you want to run. Here are some of the most common types:
Trivia-Based Campaigns:
Regular, interactive Twitter trivia games are a great way to encourage repeat visitors to your site and to encourage more people to follow you on Twitter as well.
Coupons:
These types of promotions are usually geographically based and involve giveaways of coupons and gift cards with the goal of increasing traffic and visitors to both physical and online stores.
Raffles:
Announce that on a certain date, a random name will be chosen from your list of Twitter followers and that person will receive a prize. The goal of this type of campaign is to increase brand awareness and the number of followers to your Twitter account.
These are just some of the many different types of Twitter-based promotions that you can use to make your website a success. Be creative, use your imagination, and experiment with new ideas. And most of all, don’t be afraid to make mistakes! Even if one type of campaign is not successful, another one might be.
Have you run a successful Twitter campaign? Let us know what works for you.
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