The holy grail for any email marketing campaign is a list of bona fide interested prospects. The question is: how do you reach the people who need your services, but don’t know about you?
It used to be easy to gather prospect’s email addresses. You simply bought a list or held a giveaway at a conference. Unfortunately, too many blackhat marketers thought that was a good idea too. Nowadays, most email service providers don’t let you import purchased lists, and many don’t even let you import lists from a legitimate signup sheet.
Enter Social Media
Social media marketing makes building your email list easy! Facebook, Twitter and LinkedIn are excellent lead sources and bridge the gap between your business and the people who need you.
If you’re not currently participating in any social networks, we would highly recommend you start. Once you have a presence set up, start socializing! Use your new voice to drive people to download whitepapers, test drive your services, or seek more information—all for the small cost of their email address.
You’ll find that the people who are really interested in your product or service are willing to part with their highly-coveted email address. This process allows your prospects to qualify themselves.
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About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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