First there was Black Friday, then came Cyber Monday, now Small Business Saturday® (SBS) is here to enter the holiday shopping mix. SBS is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. Why the push for another shopping event? The idea behind SBS is to get millions of people to shop at their favorite local stores and help fuel our economy.
Get Your Share of Small Business Saturday®
The first SBS was held last year and flag-shipped by American Express Open. This year the movement has caught on like wildfire and is being backed by many organizations to get the word out about SBS. It’s likely that even if this is the first time you’ve heard of Small Business Saturday, your customers already know what it is.
Marketing Help
The SBS Facebook page has free marketing help available to you, such as signage, e-marketing, and even promotions you can run to increase your exposure as a small business.
Internet Marketing
If you don’t have a social media page on Facebook , Google+ or LinkedIn, now is the time to get one. Let all your customers know that you’re going to have some great shopping deals waiting for them on Sauturday.
Email Marketing
Break out your email list and announce your special Saturday savings to people who are already interested in your messaging!
You Tube
You Tube is the second largest search engine next to Google. If people are looking for products you carry, make a short video to show off the products details, and explain how it can be used.
Get Out There!
Already more than 2 million shoppers have taken the pledge to shop locally and at independently owned businesses. Be sure they can find you easily through your Internet marketing channels. If you need a little more oomph in your marketing, give us a call. It’s not too late to get an email newsletter or Facebook presence that will help drive consumers to your store!
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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