For most business owners, getting a web site is just one of those things that you have to do – just like you have to get business cards. Once your site is launched you might be tempted to scratch it off the to-do list. In reality, having web site is just the beginning. Your site can be your best sales tool, customer relationship builder, and marketing lynchpin. However, if left to languish, your site can be worse than an unhappy customer at your front door.
If you haven’t made any improvements or changed your content in a while, make some time to take a site inventory.
Site Inventory:
» Remove old information
» Double check accuracy of phone numbers, pricing, and technical information
» Change out images or add new images
» Make sure all links still go to live pages (especially if you’re linking off your site to other sites)
This list might seem basic, but it’s a great starting point for getting your site up to date. It might even inspire you to add a new section or feature that you’ve been putting off.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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