Every day we get phone calls from savvy business owners looking for a website. Sometimes, they want a new site, other times it’s their very first website. In all cases, they tell us that the estimates they are getting are wildly varied.
Faced with this daunting task, most people will pick the middle option out of no other reason other than it is the middle. They don’t want to feel like they’re getting a horrible website, but they don’t want to feel like they paid too much either.
Before you fall into this line of thinking, I’m going to suggest that you first decide how much your website means to your business. What this will do is tell you the value of your website and set your expectations about price accordingly.
Websites bring new customers, but that’s not all
Successful websites nurture leads, make sales, handle customer support, deliver products, and inform. If your website is done right, it can do all these things without having to hire people to do them for you. If we look at all the functionality a good website provides, you can start to see your website as a real investment.
Your Website’s Potential Revenue Contribution:
#__________ customers acquired through website = $ (lifetime value) +
$__________ actual sales made through website (products/services) +
$__________ saved by not hiring #______ customer support personnel +
$__________ saved by not hiring #______ sales personnel +
$__________ saved by not printing brochures +
$__________ saved by not printing postcards (include postage) +
$__________ saved by not paying for advertising +
$__________ saved by not paying for shipping of products/information +
$__________ saved by not traveling to make sales +
$__________ saved by not participating in trade shows
Total $_______________
Make no mistake about it, getting a website is the most important decisions you’ll make in your business’ lifetime. This is the one investment you don’t want to skimp on. The internet has literally changed the way the entire world does business and you are going to put your flag into that rushing river. Make sure the next website you get delivers on your investment by helping your business achieve success.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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