The secret is in the conversion.
The power of conversions in action.
Let’s say you have a hair salon in San Diego and your average sale is $75.00. From here it just takes a little bit of math to find out what your potential profit could be from one search term, “San Diego Hair Salon.”
We looked up the number of times “San Diego Hair Salon” was searched for in Google per month – roughly 10,000 times. Assuming that you are ranking on the first page for that search, we can conservatively assume about 20% of the searchers will click on your link and go to your website. That’s 2,000 people per month!
Here is where having a high-conversion website really pays off. The average website conversion rate is between .5 and 8%. We’ll pick the middle of that range – 3.75%. So if you convert 3.75% of those 2,000 visitors you’ve just gotten 75 new clients. At $75 per average sale, that’s $5,625! And that’s just one keyword on one search engine.
Would $5,625 dramatically affect your bottom line? In fact, we bet it would not only improve your financial situation, but allow you to afford some pretty heavy duty search engine optimization too.
If you’re a business currently struggling with the expense of marketing versus keeping some of your hard earned dollars in the bank, SEO might just be the best bang for your buck. Just remember, the power lies in the conversion. It won’t do you any good to be #1 on Google if no one becomes your customer.
If you’re interested in finding out how your website can improve conversions, contact us! We can give you recommendations and help you turn those visitors into buyers.
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