Content is king.
If you’re absolutely sick of hearing that phrase, you probably shouldn’t read any further. However, I will try to use that phrase as little as necessary to get the point across – I get as sick of saying it as you are of hearing it!
In January of this year we announced the upcoming release of Google’s new algorithm dubbed “Caffeine” which was finally officially launched in June. It promised to really shake up the search results by weighing in on things like page load speed, relevant linking, and – most importantly – content.
Google has always favored good content over anything else, and Caffeine is making sure that new content is getting seen while it is still relevant.
“Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.” – Google’s Official Blog
Caffeine can process hundreds of thousands of pages in parallel. If the index were a pile of paper it would grow three miles taller every second!
So, what does all of this indexing power mean for you?
FRESH content is king.
No longer is content written and then sitting around waiting to be noticed. Instead, content can affect search results nearly instantly, similar to Twitter and Facebook. You already know the Web has created a global marketplace that puts you in direct competition with other businesses in your own zip code, across the state, and even internationally. But if you are continually producing content that educates, compels buyers to download, or simply makes them want to read more, you have a distinct advantage over your competitors who have sites that are stale and outdated.
Now is the time to take action!
Your site is already being affected by the Caffeine update. In order to stay on top, you need to contact a reputable web design firm (like us!). We’re happy to help you fix, update, and write content to make sure your site thrives now and into the future.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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2 Comments
Laura Ryan | July 30, 2010
Great article, thank you! I’m considering adding a blog to my site – would blog posts count as fresh content on my site? How about ebooks, do those count as content?
Jeune Ortiz | August 5, 2010
Hi Laura, glad you enjoyed the article!
Blog posts do count as fresh content as long as your blog is installed on your domain. As far as Ebooks go, the search engines can index PDFs and these would also count as content on your site. Hope that helps!