PR and marketing are great tools to get the word out about your company. But the results can be greatly improved by utilizing your website’s marketing muscle and making sure it is prepared for the attention.
Three great ways to add muscle to your ads:
- Testing and Funneling
Testing is imperative to make sure you’re on the right track. By creating two different version of your ad (known as AB-Split testing) you can find out which ad pulls the best results. Each ad becomes even more powerful by creating a specialized landing page for each ad and funneling your prospects to see specific information. - Tracking and Monitoring
Once we have landing pages set up, we can install tracking on each page that will help you know which page/ad was most popular. Comprehensive reports can tell you where your visitors came from, and in some cases, how long they stayed. - Hosting Preparation
Even the smallest ad can make your bandwidth spike and bring your site down before your host can even spot the problem. If your marketing plan calls visitors to your web site, be sure to let your hosting company know ahead of time.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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