Get Google’s Attention With Page Titles

January 25, 2010 by Jeune Ortiz

When creating a search engine friendly content page for your website, it is important to do the following:

1. Use the proper keywords
2. Meet the desired word count, usually 200-400 words is considered ideal
3. Use the right keyword density
4. Convey information in a way that is easy for the average person to understand

With so many things to keep in mind when writing a web content page, it is easy to see how one of the most important components, the page title, can be overlooked.

Page titles appear at the very top of your browser window, typically next to the browser’s logo.

Why are titles important? Web page titles are a great place to use keywords. This is because Google gives special consideration to titles when determining what a page is about and where it should rank in search results.

For example, if you were writing a page about spa services that you offer, you would not want to simply call your page “Services Offered” if the main keyword you are trying to rank for is “San Diego spa.”  Calling your page “San Diego Spa Services” is a much better choice.

Picking the right title is also a great way to organize your site. If you have a lot of informative pages, for example, site visitors can scroll through a menu of topics, which will both maximize their site visit and encourage repeat visits.

Remember, you can’t judge a book by its cover, but when it comes to web pages, the right title goes a long way. This one detail can make a huge impact on your web site’s ability to be found by the search engines. And if you’ve gone as far as you can on your own, check out our search engine optimization plans to take it to the next level.  We take care of the page titles, keyword density, content writing, and so much more for our SEO clients, and we guarantee results!