It seems unlikely that a website would be forgotten. After all, when it was being developed it took hours of your time to write the copy, it took weeks to develop, and the launch had so much anticipation that a day felt like a month. Your new website was all you could think about! Then it launched, your fans cheered, and you went back to your real job.
Did you forget about your website?
Your new website held so much promise, but it’s hard to keep up with when you have so many other things you have to take care of in a day. But your old website is still being found by your prospective customers, and it still has a lot to say. Here are the three most common signs that a website has been left behind.
Old News
As web designers, we’ve seen our share of forgotten websites. They reveal themselves with signs of neglect such as outdated news and information, discontinued products or a “Happy New Year” message that’s still there in February.
Links to Nowhere
Other signs of neglect include “links to nowhere.” Broken links throughout your website send a bad message to visitors about your company’s professionalism. Resources pages are the biggest offenders, because their sole purpose is to provide a list of links to helpful information for visitors.
Forgotten Blogs
Blogs are a wonderful way to educate and communicate with customers and prospects on a regular basis. Blogs also enhance the impact of your SEO strategy, because search engines reward websites that regularly add fresh content.
The problem with having a blog is the reality of keeping it up to date. If the last blog entry on your site was posted six months ago, that doesn’t say much about the dynamic nature of your company.
Two Ways to Keep your Website Young
If you need a fool-proof way to maintain your site and keep it up to date, please contact future-ink to discuss our Website Maintenance Services. If you don’t have the time or resources to update your blog regularly, talk to us about our Blog Writing Services. As one of the top San Diego web designers, we have the expertise to keep your website humming and operating at top performance.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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2 Comments
Henrietta | September 1, 2010
I have a neglected website and I am sad about that. But soon, I will see it come back to life in an even bigger and better way! This was a great article…that’s what I really wanted to say.
Getty Images Representative Philippines | September 9, 2010
One of the causes of death for a website is not maintaining or updating it. A website is your way of communicating your company’s products and services, so neglecting to update your site will cause people to lose their trust in your competence as a company that they want to do business with.