When it comes to your Ecommerce site, design is one of the most important factors to consider. The right design can convert visitors into customers, and the wrong design can make these same visitors decide to take their business elsewhere.
Ecommerce web design mistakes to avoid:
An Outdated Design: You know how the old saying goes: you only get one chance to make a first impression. In the case of a website, this is especially true. If your website looks like it was designed ten years ago, and especially if your competitor’s sites look modern and up-to-date, you can expect potential customers to dismiss your site and buy their products somewhere else.
Too Many Products On One Page: Many Ecommerce designs make the mistake of clustering many different products onto a single page. Unless the products that you are selling are very similar to one another, give each of your products its own page. This will give you the opportunity to list the unique features and benefits of your products, instead of lumping pictures of your products on a page to save time and space.
Not Enough Content: Many businesses make the mistake of assuming that their products will sell themselves, and that including informative, original, SEO-friendly content isn’t necessary. The truth is, without the right amount of content, your site will look like an online catalog, and consumers searching for product specs, reviews, and company information won’t stick around long enough to page through your products – much less buy anything.
No Contact Information: Contact information is a major factor when establishing trust with your visitors. If people can’t get in touch with your company when there is a problem or if they have questions, they will be less likely to order products from you. Make sure that your contact information is up to date and easy for your site visitors to find.
Avoid these common Ecommerce web design mistakes and you will be on your way to having a more successful online business. If you’re in the market to get a new Ecommerce website, contact us to get started.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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