Archive for the ‘General Marketing’ Category

Make Owning a Website Painless by Avoiding These 4 Things

December 16, 2009 by Jeune Ortiz

There are four issues that come up eventually for all website owners. Find out what they are, and how you can avoid them.

10 Strategies to Optimize Your Online Credibility

April 29, 2009 by Jeune Ortiz

Boosting credibility on your website is an important part of increasing conversion rates, getting more leads and selling more products.

You want to ditch the Yellow Pages–but then what?

March 20, 2009 by Jeune Ortiz

If you are tired of expensive Yellow Pages ads, and believe that the internet is the way to go, you’re not alone. For years, and for hundreds of thousands of businesses, Yellowp Pages was the place to advertise. Unfortunately, those days are gone. Savvy consumers can get much more information from a website than they ever could from bullet-lists in an ad. Consumers are more careful about who they pick and choose to do business with, and they want to see testimonials, read reviews, and evaluate your expertise. Smart business people know this!

Getting More from your Advertising or PR Efforts

March 10, 2009 by Jeune Ortiz

PR and marketing are great tools to get the word out about your company. But the results can be greatly improved by utilizing your website’s marketing muscle and making sure it is prepared for the attention. Three great ways to add muscle to your ads: Testing and Funneling Testing is imperative to make sure you’re [...]

If you don’t think looks matter…

September 8, 2008 by Jeune Ortiz

Just when I thought I’d seen everything… there comes along a business that does the impossible: They package and sell garbage. Yes, SELL. They don’t TRY to sell. They actually have bona-fide sales of garbage that range in price from $10 to $100 dollars depending on the circumstance of the garbage collection. For instance, you [...]

Get your customers to sell for you!

September 8, 2008 by Jeune Ortiz

One of the most under-utilized tools for many ecommerce sites is Product Reviews.  Go to any major ecommerce site like Ebay or Amazon, and you’ll be able to wade through numerous reviews from previous customers.  Many online shoppers read these reviews, and make buying decisions based on them.  In fact, etailing.com reports that 84% of [...]