Archive for the ‘General Marketing’ Category

Here’s the Bad News: Your Website Isn’t Perfect

The good news is that your website can be improved. There is hope in website testing, and there is and end product that has yet to reveal itself.

Is Your Website Killing Your Offline Marketing Efforts?

Improve your direct mail and sales efforts by fixing these four trouble areas.

7 Ways to Get More Out of Your Blog

Blogs can be so much more than a static article. Here we’ll share some great uses for your blog posts that make them do double or triple duty.

Surefire Blogger’s Block Breakthroughs

So, you have a blog and you need to write a post but nothing is coming to mind! Here are some tips to conquer the blank page.

Your Website Launch is Just the Beginning

The “build it and they will come” days of the Internet are long gone. In today’s tough Internet marketplace, you need to constantly test and adjust your website for the best results.

Have A Google Local Business Listing? Don’t Forget To Verify It

If you don’t verify your Google business listing, you are leaving it vulnerable to the competition. Unclaimed listings are up for grabs and anyone can edit it including your competitors.

Persuasive Copywriting for Websites

Websites can be a dynamic sales force for your business – or they can be a boring lump of information that no one wants to read. Here are our best tips for creating persuasive website content that will turn your prospects into buyers.

Resources No Website Owner Should Be Without

Whether you’re a business owner with many hats or a professional marketer, you should have these resources on hand.

Clickpaths Boost Online Sale Conversions

When we design websites, it’s a lot like building a trail through the woods. Only instead of footpaths, we’re creating clickpaths to help guide your visitors through the forest of your site to their desired destination. Find out how clear clickpaths can positively influence your conversions.

3 Tips for Choosing The Best Website Domain Name

Choosing a domain name is a critical step before taking your business online. Make sure you know all the potential pitfalls of your domain name before you hit the “buy” button.