Archive for the ‘Email Marketing’ Category

Quick Tips for eMail Newsletter Content

June 9, 2009 by Jeune Ortiz

Not sure what to put in your email newsletter? Here are a few ideas that should get your creative ideas flowing.

Getting More from your Advertising or PR Efforts

March 10, 2009 by Jeune Ortiz

PR and marketing are great tools to get the word out about your company. But the results can be greatly improved by utilizing your website’s marketing muscle and making sure it is prepared for the attention. Three great ways to add muscle to your ads: Testing and Funneling Testing is imperative to make sure you’re [...]

Yes, the economy is bad – but don’t lose contact with your clients!

February 25, 2009 by Jeune Ortiz

One of our clients recently asked us about lowering their email marketing costs by closing their account, and re-opening it on an as-needed basis. They found they were only sending emails every 4 or 5 months when they had a particular sale going on, so why keep the account open all 12 months? But they’re [...]

Create Loyalty. Keep Your Customers.

February 17, 2009 by Jeune Ortiz

A 5% increase in retention yields profit increases of 25 to 100 percent. Repeat customers spend, on average, 67 percent more than new customers. Source: Bain and Company Experts agree and evidence abounds that profitability is all about creating loyal customers and driving repeat business. And since it is roughly six to twelve times less [...]

Email Marketing 101: Segment your list to boost sales!

February 10, 2009 by Jeune Ortiz

Divide and Conquer! Those words, made famous by Julius Caesar, can be utilized in today’s modern email marketing campaigns. Today it would be called Segment and Convert! The basic idea behind segmenting is to classify your recipients into certain groups of interest. This makes a diluted list more powerful by allowing you to fine-tune your [...]

The 4 Secrets to an Effective E-Newsletter

January 16, 2009 by Jeune Ortiz

Around 65 percent of marketers say they plan to increase their use of email newsletters. (Source: Intermarket Group) It’s no secret that offering value to your customers in the form of useful information is one of the best ways to initiate, develop and solidify relationships. But how do you continue, issue after issue, to make [...]