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Archive for the ‘Email Marketing’ Category

Graphic Designers Quick Guide to Creating Email Layouts

February 10, 2010 by Jeune Ortiz

Graphic designers don’t always understand what is possible on the web because their print designs have so few limitations. When designing email layouts, here are a few rules of thumb that will ensure your layouts are able to be programmed and look great.

What’s the Best Day to Send Emails?

January 7, 2010 by Jeune Ortiz

Thanks to analytics, marketers no longer have to take stabs in the dark to find the best day to send their email messages. Read more to find out what marketers have discovered and how to apply it to your own campaigns.

Why Email Marketing Isn’t Dead

November 10, 2009 by Jeune Ortiz

Sure there are hipper, sexier marketing strategies like Twitter and Facebook, but for the effort, email outpaces all of them in revenue-producing ability.

Master the Art of Writing Great Headlines

September 15, 2009 by Jeune Ortiz

Search Engine Optimization might make your content show up, but it’s the headlines that will get it read. Here are three quick tips for writing better headlines.

Eight email marketing myths keeping you from realizing your true email marketing potential.

July 22, 2009 by Jeune Ortiz

You still can’t beat the value of an opt-in mailing list. If you’re still not sending regular emails to your contacts you’re leaving a huge amount of opportunity on the table. If you’ve fallen prey to any of these myths, it’s time to take another look at email marketing.

Quick Tips for eMail Newsletter Content

June 9, 2009 by Jeune Ortiz

Not sure what to put in your email newsletter? Here are a few ideas that should get your creative ideas flowing.

Getting More from your Advertising or PR Efforts

March 10, 2009 by Jeune Ortiz

PR and marketing are great tools to get the word out about your company. But the results can be greatly improved by utilizing your website’s marketing muscle and making sure it is prepared for the attention. Three great ways to add muscle to your ads: Testing and Funneling Testing is imperative to make sure you’re [...]

Yes, the economy is bad – but don’t lose contact with your clients!

February 25, 2009 by Jeune Ortiz

One of our clients recently asked us about lowering their email marketing costs by closing their account, and re-opening it on an as-needed basis. They found they were only sending emails every 4 or 5 months when they had a particular sale going on, so why keep the account open all 12 months? But they’re [...]

Create Loyalty. Keep Your Customers.

February 17, 2009 by Jeune Ortiz

A 5% increase in retention yields profit increases of 25 to 100 percent. Repeat customers spend, on average, 67 percent more than new customers. Source: Bain and Company Experts agree and evidence abounds that profitability is all about creating loyal customers and driving repeat business. And since it is roughly six to twelve times less [...]

Email Marketing 101: Segment your list to boost sales!

February 10, 2009 by Jeune Ortiz

Divide and Conquer! Those words, made famous by Julius Caesar, can be utilized in today’s modern email marketing campaigns. Today it would be called Segment and Convert! The basic idea behind segmenting is to classify your recipients into certain groups of interest. This makes a diluted list more powerful by allowing you to fine-tune your [...]