Archive for the ‘Email Marketing’ Category

Auto-Responders Can Build Your Business (Part 1)

June 18, 2010 by Jeune Ortiz

What are auto-responders – and why are they so great? We’ll explain when you would use one of these handy tools!

5 Steps to Improve Your Email Open Rate

June 15, 2010 by Jeune Ortiz

When it comes to Email marketing, there are a few metrics that can really impact your success. Open rate is one of those metrics.

The Double-Edged Sword of Double Opt-In

May 25, 2010 by Jeune Ortiz

Double opt-in has a bad reputation for being cumbersome and ineffective. But there is an upside to the process that makes it well worth the trouble.

Reaching Your Prospect’s Email Inbox

April 7, 2010 by Jeune Ortiz

The holy grail for any email marketing campaign is a list of bona fide interested prospects. The question is: how do you reach the people who need your services, but don’t know about you?

The Biggest Email Marketing Mistake You Can Make

March 4, 2010 by Jeune Ortiz

This one email marketing mistake can undermine your entire campaign. If you’re already suffering from a spoiled list, we’ll give you three ways to prevent and fix it so you can get back on track.

Graphic Designers Quick Guide to Creating Email Layouts

February 10, 2010 by Jeune Ortiz

Graphic designers don’t always understand what is possible on the web because their print designs have so few limitations. When designing email layouts, here are a few rules of thumb that will ensure your layouts are able to be programmed and look great.

What’s the Best Day to Send Emails?

January 7, 2010 by Jeune Ortiz

Thanks to analytics, marketers no longer have to take stabs in the dark to find the best day to send their email messages. Read more to find out what marketers have discovered and how to apply it to your own campaigns.

Why Email Marketing Isn’t Dead

November 10, 2009 by Jeune Ortiz

Sure there are hipper, sexier marketing strategies like Twitter and Facebook, but for the effort, email outpaces all of them in revenue-producing ability.

Master the Art of Writing Great Headlines

September 15, 2009 by Jeune Ortiz

Search Engine Optimization might make your content show up, but it’s the headlines that will get it read. Here are three quick tips for writing better headlines.

Eight email marketing myths keeping you from realizing your true email marketing potential.

July 22, 2009 by Jeune Ortiz

You still can’t beat the value of an opt-in mailing list. If you’re still not sending regular emails to your contacts you’re leaving a huge amount of opportunity on the table. If you’ve fallen prey to any of these myths, it’s time to take another look at email marketing.