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Archive for the ‘Email Marketing’ Category

Should You Drop Email Marketing for Social Media?

With the rise of social media, many businesses are opting out of email marketing and trying to jump on the social bandwagon. But is this a good idea?

Email Marketing Campaigns: The Basics

You have a great product or service to offer, but convincing potential customers of this may seem like a daunting task. Relax! We’ll show you how easy it is to start.

Outlook VS Email Service Provider

For anyone new to the world of email marketing, you may be wondering why you should bother using an email service provider when you already have Outlook.

The Right Way to Use Auto-Responders to Build Your Business (Part 2)

The wrong way to use auto-responders will result in your emails getting deleted or marked as SPAM. The right way to use auto-responders will end in more sales.

Auto-Responders Can Build Your Business (Part 1)

What are auto-responders – and why are they so great? We’ll explain when you would use one of these handy tools!

5 Steps to Improve Your Email Open Rate

When it comes to Email marketing, there are a few metrics that can really impact your success. Open rate is one of those metrics.

The Double-Edged Sword of Double Opt-In

Double opt-in has a bad reputation for being cumbersome and ineffective. But there is an upside to the process that makes it well worth the trouble.

Reaching Your Prospect’s Email Inbox

The holy grail for any email marketing campaign is a list of bona fide interested prospects. The question is: how do you reach the people who need your services, but don’t know about you?

The Biggest Email Marketing Mistake You Can Make

This one email marketing mistake can undermine your entire campaign. If you’re already suffering from a spoiled list, we’ll give you three ways to prevent and fix it so you can get back on track.

Graphic Designers Quick Guide to Creating Email Layouts

Graphic designers don’t always understand what is possible on the web because their print designs have so few limitations. When designing email layouts, here are a few rules of thumb that will ensure your layouts are able to be programmed and look great.