You know that your business needs a website in order to survive and compete in the modern, increasingly Internet-based marketplace. Before you build a site, or begin searching for a web design firm to build one for you, it is important to take the time to ask yourself some crucial questions about the goals, purpose, and other aspects of your site-to-be.
- What Is The Purpose Of Your Website?
Many businesses, particularly smaller ones, have a vague sense that they “need” a website in order to keep up with their competition, but aren’t really sure what they want their website to do. Websites are a cost-effective way to enhance the reputation and presence of even the smallest businesses, and when combined with e-commerce capabilities, can allow customers worldwide to find and purchase the products and services that your business offers. Deciding what the purpose and goals of your website are is a crucial step towards creating a successful, customer-focused site. - Who Is Your Audience?
Identifying your target demographic is one of the most important parts of any marketing strategy. Ask yourself: Who am I trying to reach? Who will use my website? Is the visual aspect more important to my key demographic, or are they more interested in quick access to information, products, and/or services? - How Will I Make Visitors Want To Return To My Site?
What will you offer your visitors to ensure that they become repeat visitors? Are you planning on selling products, providing information, or some combination of the two? Bottom line: What does your target demographic want, and how will you offer it to them?
Need help determining what you want your site to do?
After you’ve determined your audience and purpose, and you know how you will deliver that information, it’s time to decide what the rest of your site will do.
Our free RFP Template will help you get the estimate process off on the right foot. Download the RFP Template.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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