Blogs are great search engine food. They also help keep a subscriber base focused on your services. But blogs can be so much more than a static article. Here we’ll share some great uses for your blog posts that help you make the most of each post while supporting your online marketing efforts.
1. Welcome Email
If you have an email newsletter, you can fill the gap between when the user subscribed and when the next issue is released by sending the subscriber your latest blogs.
2. Social Media Marketing
Add your blog to Twitter, Facebook, and LinkedIn. Each time you add a new post, these sites will post a link and the description.
3. Create an Ebook, Guide or Whitepaper
If you have several posts that explain a concept or go into more detail, compile those blogs into one easy-to-read download.
4. Customer Support
Add links to certain blog posts on your support pages for added explanation or help. Additionally, if you create tutorials as posts you’ll be doing two things at once.
5. In the News
Instead of being a page on your website that features your media achievements, add them to your blog as a category. This way, all your subscribers will get the announcement without having duplicate content (blog post and media page). Blogs also tend to have more reach than a static page on your website, so consider moving those articles and publishing them in your blog.
6. FAQ
Link to the most important blog posts from your homepage, so new prospects will get in-depth answers to their pre-sale questions.
7. Training
Your staff needs to understand your product or service too. Require them to read your posts.
Blogs are an integral part of your online marketing efforts, so make the most out of them! If you’re not already subscribed to our blog, you’re missing out on great ideas like this. Subscribe below and never miss out again!
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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