When you’re looking to redesign your website there are a lot of things to take into consideration. One of your primary concerns is that your new website has a positive impact on your business. This list will detail the changes that need to be made so that you can ensure your new site works hard to bring you new customers.
1. Have a Primary Goal
When you know what goal you’re working toward, functionality and layout are easier to determine. Make sure your goal is trackable and quantifiable. By using real numbers, you can find out how your new site is performing.
2. Big Flash is Out
Flash animations may catch the eye of your users the first time, but after that they are annoying and can slow your download time. (Google gives big points to sites that don’t make users wait.) Nowadays there are options that will make your Flash animations load quickly and work on devices like iPads and mobile devices.
3. Inventory Your Assets
Your old site has valuable content, keywords, and search ranking. If your web designer doesn’t know what they’re doing, these things can easily be lost, which will have a negative impact on your new site.
4. Write Great Content
People don’t read your website. They skim the content looking for headlines and subheads that will give them an idea of what the page is about. Content writing is best left to copywriters who understand how to persuade a visitor to read the information, while still providing the search engines with lots of great keywords. If you choose to take this task on, break up the content into many headings, and remember to use your keywords in them.
5. Have a Marketing Plan
Your site should have a marketing plan that can be implemented during the redesign. You’ll want to have these elements: Lead generation, lead capture, and a plan for continued contact with the leads you generate.
6. Hire a Professional Web Design Firm
It’s tempting to use a friend or relative to reduce the cost of your website design costs. However, unless their full-time job is to design and develop websites, your project will no doubt take a backseat to the rest of their life. There are many nuances to developing a website that can negatively impact your rankings and overall results if not done right. If you’d like to start your web redesign, call us for a free estimate or you can get an estimate online.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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Getty Images Representative Philippines | September 9, 2010
A web redesign is an opportunity for you to act on the suggestions and comments cited by your online visitors. By keeping these suggestions in mind, you can be sure that there will be a noticeable increase in your site traffic.