Do you ever wonder why no one calls you from your website? Are your contact forms ignored? After redesigning and building hundreds of websites we know what makes a website great.
Fix these 5 things and improve your website immediately!
1. No Calls to Action
It might seem obvious that if there is a contact form and a phone number (and you are selling a widget your web visitor wants) that visitors will contact you. But what most sites lack is a clear call to action to tell your visitor exactly what to do to get started with your company.
2. Stop Talking About Yourself
If anyone lands on your website, the only thing they are interested in is: “What’s In It For Me?” So your website must tell them what benefit they will get by using your company or buying your product. If you only talk about yourself or your product you will turn people away.
3. Lack of Compelling Copy
Content does two things for you:
1. Helps you get found and indexed by search engines
2. Grabs the attention of your potential customer
If your content is not descriptive, rich and compelling, your visitor will skim from headline to subhead and exit without reading anything. Your copy must interrupt your reader then keep them reading by telling them what is in it for them. If this seems like a daunting task, we have excellent marketing-focused copywriting services to help you.
4. Address Each Point of the Sales Cycle
Not every user that comes to your website is ready to hit the buy button or pick up the phone and schedule. The simplified version of the sales cycle is: Interest, Research, Purchase. Your website must address the user at every point in this cycle.
5. Usability & Design
If your website has difficult navigation, broken images, or is simply not showing up right in the browser, your website visitor will usually leave without looking back. If your website is not professional-looking your credibility will diminish. Read more about effective website design.
There are many other features that can affect your website’s ability to effective. But by starting with these five things you can make an immediate impact and help to drive more online sales.
Other posts you may also like:
- Does Your Website Need a Re-design or Re-align?
- Five Elements Every Website Should Have (Especially Yours)
- Before You Redesign
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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