When it comes to your website, what matters the most is the amount of conversions it’s driving to your bottom line. This four part series will guide you through the four most important things to focus on when looking to increase your conversions starting with the first strategy:
Strategy #1: Focus on your biggest financial reward
Hopefully you have a good idea which of your products or services generates the most sales for you (if you don’t know, you need to figure that out right away!) Whatever that product or service is, the page on your site that is devoted to it is the page on which you want to focus your conversion efforts. This type of page is called a “landing page” because search engines often send viewers directly to these types of pages, bypassing your home page entirely.
By focusing on adjusting the landing page of your most profitable product, you stand to increase your revenues at a nice pace. On the other hand, if you were to try to bring up the sales of your least profitable product, even a dramatic improvement in conversions would not have much of an impact on your overall revenues.
What’s so great about this strategy?
Many website owners would be tempted to try to adjust all of their landing pages at once to increase their conversions. But doing that means spreading your time and resources too thinly across all your pages. Under-performing products and services may not contribute much despite all your hard work. By making your most profitable landing page a conversion machine, you increase your higher-dollar opportunities to convert browsers to buyers.
Tomorrow we’ll look at strategy#2: Focus on your most popular landing page. Until then, we’re here to help you start increasing your conversions today. Contact us to get started.
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