Another fresh year is starting! Time to set some new business goals and implement some web strategies that will help you get there. Here are four of the best Internet marketing strategies you can implement on your site during the year to increase visitors and convert more sales from each visit.
1. Personalize Your Email Campaigns
Personalization started getting a lot of attention during the last half of 2011 as a powerful way to improve email marketing conversions. Personalization is all about delivering content or product information that is relevant to your customers. It’s also about helping to deepen the connection your customers have to your brand. Here are some quick and easy things you can do to start implementing personalization in your email campaigns right away:
- Add a photo to your email correspondence
- Segment your emails so that it targets specific products or interests
- Send followup emails based on past purchases to notify customers of new products or similar products
2. Implement a Blog
Blogs are a high-impact way to create content for search engines and website visitors. Blogs are also an excellent first step into social media because the posts can be shared through several networks. One of the best things about blogs is that they give a way for you to expound on your deep knowledge of your industry.
3. Improve Website Content
Nothing improves conversions like good content. If you have analytics set up on your website, take a look at all the activity for the past year. This will tell you very quickly if you have pages on your site that no one is interested in. You’ll also be able to see what the average bouncerate is for your pages. (A bounce is when a visitor lands on a page and then leaves your site without visiting or clicking any other pages on your site.) Though all of these analytics can be seen each daily, when you have a year’s worth of data, discrepancies between visitors and clicks are glaringly obvious. Using analytics you can determine if you need to improve your content to reduce bounce or create additional content that may be more popular than you realize.
4. Get Social
Social media is here to stay and there’s a very good reason: There’s no other Internet marketing strategy that let’s you talk to people who have shown an active interest in your company on a daily basis. People who fan, link-in and follow your brand on these networks have a keen interest in keeping up with your company. You can’t ask for a more qualified base of customers and potential customers. If you’re not taking advantage of this enormous opportunity yet, make sure that 2012 is the year you make it happen.
Getting Started
Contact us when you’re ready to put these powerful strategies into practice. We can help you implement personalization, a company blog, social media and we can even help you analyze your website’s performance. All it takes is a quick phone call to ensure you get more sales and revenue from your website.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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