Evaluate Help and Support

Archive for March, 2009

You want to ditch the Yellow Pages–but then what?

March 20, 2009 by Jeune Ortiz

If you are tired of expensive Yellow Pages ads, and believe that the internet is the way to go, you’re not alone. For years, and for hundreds of thousands of businesses, Yellowp Pages was the place to advertise. Unfortunately, those days are gone. Savvy consumers can get much more information from a website than they ever could from bullet-lists in an ad. Consumers are more careful about who they pick and choose to do business with, and they want to see testimonials, read reviews, and evaluate your expertise. Smart business people know this!

Thanks for making me #1 on Google! You’re fired.

March 17, 2009 by Jeune Ortiz

It’s hard to imagine this actually happening to a Search Engine Optimization company, but it did. After two years working to make their client #1 on Google, the client fired them.

Update your shopping cart for the new California sales tax

March 12, 2009 by Jeune Ortiz

Effective April 1, 2009, the State sales and use tax rate increases by 1%. In addition, if you are in a city or county that has a new voter approved local district tax rate increase effective on April 1, 2009, your overall tax rate increase will be higher. The combined statewide and district tax rates [...]

Getting More from your Advertising or PR Efforts

March 10, 2009 by Jeune Ortiz

PR and marketing are great tools to get the word out about your company. But the results can be greatly improved by utilizing your website’s marketing muscle and making sure it is prepared for the attention. Three great ways to add muscle to your ads: Testing and Funneling Testing is imperative to make sure you’re [...]

Five Questions to Ask Your Graphic Designer Before Letting Them Develop Your Website

March 3, 2009 by Jeune Ortiz

Before I launch into the list, let me first say as a caveat that I have worked with wonderful graphic designers who understand the differences between web and print and design accordingly. Good graphic designers consult with web development agencies on best practices. They actively seek knowledge on overall development and usability. Good graphic designers [...]