Archive for February, 2009

Yes, the economy is bad – but don’t lose contact with your clients!

February 25, 2009 by Jeune Ortiz

One of our clients recently asked us about lowering their email marketing costs by closing their account, and re-opening it on an as-needed basis. They found they were only sending emails every 4 or 5 months when they had a particular sale going on, so why keep the account open all 12 months? But they’re [...]

Create Loyalty. Keep Your Customers.

February 17, 2009 by Jeune Ortiz

A 5% increase in retention yields profit increases of 25 to 100 percent. Repeat customers spend, on average, 67 percent more than new customers. Source: Bain and Company Experts agree and evidence abounds that profitability is all about creating loyal customers and driving repeat business. And since it is roughly six to twelve times less [...]

Analyze This

February 12, 2009 by Jeune Ortiz

Do you know what your website is doing right now? While you’re going about your daily business, your website is busily serving up pages to your visitors. But what pages? And who are these visitors? And, more importantly, do they like what they see? Most hosts offer basic site analytics which will show you your [...]

Email Marketing 101: Segment your list to boost sales!

February 10, 2009 by Jeune Ortiz

Divide and Conquer! Those words, made famous by Julius Caesar, can be utilized in today’s modern email marketing campaigns. Today it would be called Segment and Convert! The basic idea behind segmenting is to classify your recipients into certain groups of interest. This makes a diluted list more powerful by allowing you to fine-tune your [...]

Does Your Website Need a Re-design or Re-align?

February 10, 2009 by Jeune Ortiz

Because we’re web developers, we are admittedly more obsessed with websites than most companies. But whether you’re a web designer or a plumber, your website should work in a useful way to help your business. Sadly, many business owners only understand that they need a website the same way they need a business card and [...]

Five Elements Every Website Should Have (Especially Yours)

February 10, 2009 by Jeune Ortiz

Websites can only do so much with basic text, links, and images. The magic happens when you use those things to move your visitor to take action. These five elements can help your site go from drab to fab, and keep your hard-earned visitors on your site. Informative Links. Like headlines, links keep people reading [...]

Is it Time for a Site Inventory?

February 3, 2009 by Jeune Ortiz

For most business owners, getting a web site is just one of those things that you have to do – just like you have to get business cards. Once your site is launched you might be tempted to scratch it off the to-do list. In reality, having web site is just the beginning. Your site [...]