I just spent 25 minutes going through all my “not urgent” email, the bulk of which consisted of blog posts and newsletters. I’ll admit it, I love information of all kinds so I subscribe to a lot of different sources. I dedicate one-hour a day to writing my own blog post, but I only spend 10 minutes reading the few newsletter/blog posts that really grab my attention.
Out of the ten emails/blog posts I’m subscribed to, I barely skim the surface, reading only one or two at most before I have to get on with my day. Typically, it’s the same couple of sources that always get my attention, while the others get pushed to the trash. Guess what? Your subscribers are just like me!
Two Critical Components
Just because they want to read your information doesn’t mean they will. This is why attention grabbing headlines, and engaging content are critical components of a successful blog or email campaign. If you don’t have these two things you might as well save your readers the effort of unsubscribing by not having a blog or email campaign.
1) Headlines That Beg for Attention
Headlines are the most important component of any successful email or blog. It’s the first thing your readers see, and it’s what they will use to judge whether or not to keep reading your content.
Here are a few headline ideas to try out:
- Who Else Wants [blank]
“Who Else Wants a Better Job?” - The Secret of [blank]
“The Secret of Losing Belly Fat” - Here’s a method that is helping [blank] to [blank]
“Here’s a Method That is Helping Business Owners Get Hundreds of Clients” - Little Known Ways to [blank]
“Little Known Ways to Reduce Your Taxes” - Get Rid of [problem] Once and For All
“Get Rid of Unwanted Hair Once and For All”
2) Content That Engages
Old-school marketers believe that sharing too much information will give their competitors an advantage. Forward thinking marketers know that if they don’t give away good information, their potential customers will go to someone else who will openly talk about their process (video/webinars), show off their knowledge (blogs/newsletters), and engage in one-on-one interaction (social media). Engaging content means giving your audience what they want, not the same old marketing message over and over.
Summary
Your customers and potential customer are busy. Half the battle is getting them to signup for your blog. The other half of the battle is to keep them reading. By making sure that your headlines grab their attention and your content is packed with value-added information, you’ll keep your business at the top of your customers’ minds.
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About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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