When visitors arrive on your site, they already have one foot out the door —poised and ready to jump to the next website on their list if they don’t find what they want on yours.
Your time in the limelight is brief — seldom more than 3 seconds. That’s how quickly today’s savvy Internet shoppers make the decision to stay and look around your site or to leave, perhaps never to return.
Make a Great First Impression Fast
The “3-Second Rule” means that you better tell your unique story clearly on your home page so that a quick scan of your content— graphics and text — will communicate the key benefits of your products and services to your visitors. Let them know without question that you can satisfy their needs. Once you convince them that they are in the right place, your visitors will start taking you seriously and begin clicking on other pages to learn more.
Tick…tick…tick… the more time visitors spend with you, the more likely they are to take the action you want them to take — buy a product, request a demo, make a donation, or sign up for a free report.
Before you hire a web site development company to create your new site, take a look at their portfolio of websites. Test the “3-Second Rule” on their home pages. On the Internet, the old adage is truer than ever: you never have a second chance to make a great first impression.
If your business needs a powerful online presence that brings in traffic and generates sales, we invite you to contact the professionals at future-ink, a leading San Diego web design company. We’ll help your website make a great first impression — and a lasting impression on your bottom line.
About the author: Jeune Ortiz is VP of Marketing and Creative Director at future-ink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business.
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